Study from Experian's 2024 Identity & Fraud Report finds that identity theft and stolen credit card information are the top online fraud concerns. In 2024, US consumers are primarily worried of phishing emails, phone scams, false information/ fake news & ads. From businesses perspective, over 50% of them have observed higher losses as compared to previous years. Operational challenges include generative AI (GenAI) fraud and/or deep fakes, P2P payment scams, identity theft, transaction fraud. Account takeover fraud has been consistently topping the list of most reported fraud event by US businesses, followed by identity theft and fraudulent new account openings.  Consumers and businesses are equally concerned about fraud, but there is a decrease in the willingness to share their personal data with the businesses online. Businesses will need to continue combating fraudulent activities by implementing comprehensive fraud prevention strategies to prevent all types of fraud.