Chargeback insurance is a type of coverage designed to protect businesses from the financial impact of chargebacks. A chargeback occurs when a customer disputes a transaction and the funds are returned to them by their bank or credit card company. This can be a costly issue for merchants, as they not only lose the sale but may also incur additional fees. How chargeback insurance works? When a customer disputes a transaction, the merchant's bank reviews the claim. If the dispute is deemed valid, the bank reverses the transaction, returning the funds to the customer. Chargeback insurance helps mitigate this risk by reimbursing the merchant for the lost revenue and associated fees. Essentially, it acts as a safety net, ensuring that businesses are not left financially vulnerable due to chargeback disputes. What chargeback insurance covers? Disputed transactions: Covers the cost of transactions that are reversed due to customer disputes. Fraudulent charges: Provides reimbursement for t...

Brand impersonation has emerged as an alarming threat in the digital age. It not only deteriorates the reputation of well-established brands but also misleads genuine customers. How does it work? Brand impersonation involves creating fake websites, emails, social media profiles, and even physical products that closely mimic those of a reputable brand. The primary goal is to deceive consumers into believing they are interacting with the legitimate brand, often to steal personal information, money, or to distribute malware. These attacks exploit the trust that consumers place in well-known brands, making them highly effective. Methods of brand impersonation attacks: Phishing emails: Attackers send emails that appear to be from a legitimate brand, often asking recipients to click on a link or download an attachment, leading to data theft or malware infection. Spoofed websites: Creating websites that look almost identical to the brand’s official site. These sites are used to collect login ...